The tipping point: how little things can make a big difference
Language: English
Advertising & Promotion Business & Economics Causality Causation Contagion (Social psychology) Context effects (Psychology) General Marketing Marketing - General Philosophy Political Science Psychology Psychology; Social Social Psychology Social Science Sociology Sociology - General
Publisher: Back Bay
Published: Mar 14, 2002
Description:
SUMMARY: The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.